The development of digital products to reach a diverse membership base in a format your audience finds easy to access as well as making your publication available to potential new participants, can be an ideal way of creating new revenue streams. As you build a sizeable readership, advertising revenues will follow, helping to offset the running costs as well as the sales revenues from the iStore and virtual newsstands. A digital edition of your membership magazine or event programme opens up the option of low cost and instant access for overseas readers, creating further revenue opportunities. Retail and subscription sales to non-members with a dedicated cover design tailored to the novice or recreational participant can provide another new source of revenue, whilst doubling up as a promotional tool for the sport.

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